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Russian market shoes

2010-09-08 12:51:16
ExpoShoes Online
Russian market shoes

The share of imports of footwear for Russia at present is about 85% of total sales. Under the conditions of underdevelopment of domestic production share of imports will continue to grow.

According to market research shoes, Russian producers to match the structure of consumer demand, more than 60% of which falls to an elegant women's shoes, 70% use imported billets for production of footwear.

At present, China is the world's largest exporter of textiles and footwear. The main advantage of shoe manufacturing in China is cheap labor, but in contrast to our producers, the Chinese were able to quickly adapt to new challenges and very high quality, fast and cheap copy any samples. To place orders in China began producing sports shoes Adidas and Nike in the early 80-ies. Now the Chinese have learned to make qualitative and fashionable footwear. Most Russian producers, the lion's share of footwear today is made in China, under the label "Made in Italy", as consumers still have not changed the stereotype perception of Chinese products. Also in Russia is not developed manufacturing shoe accessories, while domestic producers are forced to import it, which further increases in the price of the final product.

China in recent decades has managed to create a powerful resource base, thus attracting customers from all over the world.

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